who we are

BrandFruition is a brand strategy and marketing consultancy. We power business performance through an approach that unifies the vision, business strategy, brand strategy, customer insights and marketing strategy.

We believe in the transformative power of brands.

Brand Fruition was founded by Cathie Penhey in 2004 with the purpose of helping organisations bridge the gap between their brand promise and the brand reality.

Prior to launching BrandFruition, Cathie fulfilled a successful corporate career in marketing. Working for many years with some of the largest brands, Cathie has broad cross-functional and multi industry experience in strategic marketing and branding.

BrandFruition shares a wealth of knowledge and experience with our clients to help them understand how strong and consistent branding is key to building a successful business.

Working with organisations large and small, and across diverse industries, we build close relationships with our clients and have an understanding of the unique challenges they face.

Our senior team is involved day to day in the big picture thinking and the detailed execution. As a small boutique business, we collaborate with other trusted professionals when needed to deliver a complete solution for our clients.

Find out more about what sets us apart