how we work
Where are you today?
We initially gain a deep understanding of your business, customers and competitors. The aim is to gain clarity around your key objectives, challenges and insights. Key components are:
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Where do you want to be?
We use a logical approach to articulate, clearly and competitively, what your brand stands for and what sets it apart. We define your brand’s purpose, values, personality, positioning and proposition. The outcome of this stage is a comprehensive brand blueprint strategy document. Key components:
How do you want to come across?
The brand strategy is then brought to life through the development of the brand’s visual identity – the creative look and feel for the brand. We develop a distinctive and consistent creative style to expresses the brand positioning across all marketing materials. Brand guidelines are developed to ensure consistent application. May include:
How will you deliver the strategy?
This stage focuses on bringing the brand to life beginning internally and then externally through a range of programs. It is essential that you embed your brand by tirelessly living your aspirational brand within your business. Only by delivering ‘on-brand’ at all times are you able to credibly build your brand in the external market. Knowing how you want to be positioned enables you to develop practical, targeted and cost effective marketing campaigns. May include: