how we work

We work with our clients to co-create and re-engineer your brand so that it clearly differentiates from your competitors, resonates with your customers and people, then delivers on its promise at every interaction both within and outside the company. Our proven process is structured, collaborative, creative and results focused.

Discovery Icon

1. Discovery

Where are you today?

We initially gain a deep understanding of your business, customers and competitors. The aim is to gain clarity around your key objectives, challenges and insights. Key components are:

  • Brand identity audit
  • Desktop research
  • Stakeholder interviews
  • Customer research
  • Employee research
  • Competitor audit
  • Customer analysis
  • Market analysis

 

Find out more about BrandScan Brand Perception Research

Strategy Icon

2. Strategy

Where do you want to be?

We use a logical approach to articulate, clearly and competitively, what your brand stands for and what sets it apart. We define your brand’s purpose, values, personality, positioning and proposition. The outcome of this stage is a comprehensive brand blueprint strategy document. Key components:

  • Brand workshop
  • Brand vision and values
  • Brand positioning
  • Key messages
  • Brand naming
  • Brand architecture
  • Brand Blueprint
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3. Identity

How do you want to come across?

The brand strategy is then brought to life through the development of the brand’s visual identity – the creative look and feel for the brand. We develop a distinctive and consistent creative style to expresses the brand positioning across all marketing materials. Brand guidelines are developed to ensure consistent application. May include:

  • Logo design
  • Colour palette
  • Typography
  • Visual style
  • Graphical style
  • Photography
  • Brochure design
  • Website design
  • Tone of voice
  • Brand guidelines
Strategy Icon

4. Implementation

How will you deliver the strategy?

This stage focuses on bringing the brand to life beginning internally and then externally through a range of programs. It is essential that you embed your brand by tirelessly living your aspirational brand within your business. Only by delivering ‘on-brand’ at all times are you able to credibly build your brand in the external market. Knowing how you want to be positioned enables you to develop practical, targeted and cost effective marketing campaigns. May include:

  • Employee branding campaigns
  • ‘Live the Brand’ internal workshops
  • Internal culture, behaviours and process
  • Brand launch planning
  • Integrated marketing plan
  • Marketing communications
  • Brand tracking

Find out more about our philosophy